Determing Your Pay Per Click Advertising Strategy

Article directories are frequently visited by search engine robots because they love content rich sites. When they find YOUR website link, they will start ‘crawling’ and indexing your site too. Publishing articles will also double up as a ‘lead-generator’ because many newsletter publishers rely on new content made available at leading article directories.

Back to what I was saying though. I think offering sales to your email list of subscribers (and also customers) is a great way to earn money quickly. You might have to reduce your product price by around 50%, but if you’re offering a product or service that is taking up space in your inventory room and it needs to sell Now. offering 50% for your product is a good percentage.

The “active” your subscribers are, the more money you can expect to make from your list. Also, when running a sale, you will want to take advantage of the “broadcast” function of your autoresponder. The broadcast function will allow you to email everybody on your list at once.

Give your readers an inside view, this might involve some of your highly guarded tips and tricks on how to perform particular tasks. Give your readers a reason to come back for more – as they build their respect for your knowledge in your niche.

Every piece of content that you write should have a purpose. What is the goal of what you are writing? Are you looking to bring more traffic to your site or are you looking to inform your readers. Good content will usually do both of these at once and will engage the readers.

So, it seems that in today’s market, it makes sense to advertise your product or service online, particularly if you wish to sell to a market outside your local area (how many of us have used the net to search for our next holiday location?).

Under the site Usage are several “overview” boxes and clicking the “view report” link brings up the full report. These reports have more information that can be drilled down into, so its important to think about your goals. What do you want your website to achieve for you? Are you trying a new marketing strategy that you want to track? Keep it simple and be very specific. I like to see where my traffic is coming from, and one of my goals is to increase my Page Rank. So for me, getting good links into my site is important and i track those results on a weekly basis.

Google is a 20 billion dollar a year company and growing. AdWords has progress enormously since it was introduced and it is very competitive. Nobody back then thought this would turn out to be what it is today. You can lose a lot of money by being wrong about AdWords and it’s never been possible to make more money by being right about AdWords.